What is say matte?

Matte is a finish applied to a surface to reduce the glare or shine and create a soft and non-reflective appearance. It is commonly used in the automotive industry, photography, film, and video production. Matte paints have a low gloss level and are preferred for their aesthetic appeal, as compared to high-gloss finishes. In photography and filming, matte surfaces are used to create contrast, reduce glare, and achieve a more natural-looking image. Matte finishes can be achieved through different techniques such as sanding, applying a flat topcoat, or using a specialized matte coating.